Danielle Floyd
White Good & Co.
Tel: 717.278.0515
Fax: 717.396.9483
EM:dfloyd@whitegood.com
Contact: Jennifer Brough
White Good & Co. Advertising
Tel: 717.587.4914
Fax: 717.396.9483
EM: jbrough@whitegood.com

FOR IMMEDIATE RELEASE

Town & Country
Contemporary and Casual - All Under One Roof

Getting the best of both worlds is not impossible these days, especially when it comes to home decorating and remodeling.  Many consumers who live in urban areas gravitate naturally to the subtle sophistication of an ‘uptown’ look but still want to maintain the relaxed feeling that goes hand and hand with ROHL’s classic Edwardian, Georgian or Country looks.  ROHL has perfected this combination style for today’s homeowners, offering both highly contemporary and more classically country faucets and fixtures.  Truly, it is the best of both worlds—Town & Country.

The Town & Country trend is a mix of uptown elegance blended with a relaxed laid-back country feel. Imagine a New York City brownstone ripe with rustic sensibilities or a classic farmhouse that projects a more urban sophistication. The trend is also apparent in a home that embraces both sensibilities, varying styles from room to room.  Imagine the golden patina of an Antique Brass finish on a classic country tub filler in the master bath, while downstairs, the super-sleek modern faucet stands out in the minimalist guest suite.  The Town & Country trend gives homeowners the creativity and possibility of having a home that’s both contemporary and classic all under one roof.

The rise of the Town & Country trend and its significance and timing is key to ROHL product design.  There are disparate schools of thought on what will become or is becoming most important to the homeowner choosing design themes.  There are a vast majority of homeowners who will continue to be drawn to traditional, Old World styling, an example of which would be ROHL’s Palladian 3-Hole Widespread Lavatory Faucet with its proportional features and blending of traditional Italian antiquated, yet beloved, design.  To counter that group of homeowners however, there are those homeowners who are seeking the more modern set, those who yearn for something more sleek and crisp.  There are others still who appreciate both sensibilities.  These are the homeowners who want to integrate the two designs not only in the same home, but in the same room.

“We’ve found that for every consumer that goes for a more modern look, there are at least four who still favor the traditional stylings,” says Lou Rohl, Chief Operating Officer/Managing Partner, ROHL LLC.  “This trend is so relevant among our audience because they really want to try a variety of styles, and this allows them to do that, whether it’s a fresh new look in a second home or the pairing of both modern and traditional within one house, our consumers want choice, and ROHL offers it.”

ROHL LLC presenters of high-end, luxury faucets, sinks and fixtures for America’s finest homes, resorts and hospitality projects, headquartered in Irvine, California has helped thoughtful homeowners and designers create personal expressions of authentic luxury for 25 years.  Anchored in traditional family values, trust, integrity and innovation the Rohl leadership possesses a dynamic entrepreneurial spirit that extends through the organization.  ROHL’s strength comes from a synergy of family and friendship in partnership with suppliers and customers.  From traditional to trans-modern to modern, the ROHL line includes a wide range of top-quality faucets, fixtures, shower components and accessories.  Sourced from Western Europe, New Zealand and North America, each is crafted to ROHL’s rigid specifications and is uniquely tailored for the American home, hotel or resort.


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